Google is the world’s largest online advertising company, in order to improve the effectiveness of advertising, Google will take a lot of user information, or even take unreasonable means. According to foreign media latest news, the British iPhone mobile phone users recently launched a class action lawsuit to Google, requiring Google to compensate for illegal user information collection behavior, each consumer is expected to receive at least 500 pounds (equivalent to 4,500 yuan) of financial compensation.
According to Yahoo! Finance’s UK website, the lawsuit was initiated by Richard Lloy, the former head of a Consumer Protection Group in Britain, a class action lawsuit that affects all affected consumers Participate in claiming.
The plaintiff alleged that Google collected a large amount of personal privacy from users of Safari on Apple mobile phones without the user’s consent.
Recently, Google’s scandal was exposed by the media. In the Apple phone’s Surface browser, Apple allows consumers to refuse Internet companies through the cookie file to capture a variety of personal information, especially web browsing history.
According to the plaintiffs allegations, in the months from 2011 to 2012, Google adopted technical measures to bypass the Apple Safari browser mechanism and continue to collect user’s Internet privacy through files. The data was uploaded to Google’s servers to help advertisers provide more accurate targeted advertising.
The plaintiff pointed out that Google’s practice violated the UK’s Data Protection Law.
It is reported that about 5.4 million Apple mobile phone users in the UK have been affected. According to media estimates, the plaintiffs are expected to reach a settlement agreement with Google, Google’s economic compensation may reach 1 billion pounds, so that each consumer can be divided into at least 500 pounds of compensation.
A large number of Apple mobile phone users are expected to file a claim. According to Lloyd’s lawsuit, consumers in England and Wales from June 1, 2011 to February 12, 2012, once used their Safari browser to browse websites and used browsing by default, as long as they had an Apple user account Default security settings (not allowed to collect data through the Cookie), can join the claim team.
Lloyd said such a large-scale event of betraying consumer trust was never seen in the past years of voice for the benefit of consumers. “By suing this action, we will provide Google and other Silicon Valley technology companies Send a very strong signal, we are not afraid of their counterattack. ”
For the suit, Google officials said there is no reason to sue and will fight back in court.
Lloyd told the BBC that Google had told him he would have to come to California if he wanted to take legal action against Google. However, he will be sued in a British court with the help of a local law firm.
In the U.S. market, Google had the same problem in 2012, eventually repaid $ 22.5 million to affected consumers. It is reported that Google collected user information through the Safari browser, did not violate the US law, but Google violated the company and the US Federal Fair Trade Commission signed an agreement on the protection of personal privacy, it must make financial compensation.
Today, Google’s business diversification has not been successful, almost all of the revenue comes from the search advertising and affiliate advertising business, Google was ridiculed as “the world’s largest advertising company.” Before Google’s extensive collection of user data practices, has also been the ridicule of companies such as Apple.
In stark contrast to Google, Apple has always advocated personal privacy protection. In addition to preventing Internet companies from collecting information through cookies, Apple is also the first official browser ad blocker among browser vendors.
Under the leadership of Apple, almost all browser vendors are beginning to support online advertising interception, Internet users experience a substantial increase in Internet access.